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“I
watched it, I got the information, I called them and I got the
product I wanted!”
The criteria to evaluate TV promotion programs is customer
perception of a brand and increase of sales, but not art
performance---Market drives everything!
Sun&Sea has a professional team formed by marketing consultants,
strategist, production staff and etc. Sun&Sea explores the
integration of media arts and marketing strategies, produces TV
promotion programs fit the enterprise.
TV promotion is one method of direct distribution, it falls in the
category of no-shop no-staff marketing. After a sag for several
years, TV promotion has come to the stage again, many products has
been successfully marketed with TV promotion. In terms of
traditional TV promotion, the producing process begins without
product positioning and strategy, the program itself selling product
directly with unshaped expression method and low quality pictures,
which gives customers bad impression on the products. Through
several years development, TV promotion has gradually adapted to the
integration of specialization and artistic. Creation with proper
positioning, professional shooting and production and high quality
pictures have become the purpose and requirements of advertisers.
Suitable Products for TV Promotion
★Product has an unique feature and enjoy exclusive status in the
industry.
★Product has simply technics, requires no selection and compare from
customers.
★Product requires detailed induction on functions.
★Product has private characters, which is not suitable for sales in
shops, enjoys TV
★promotion for protecting customers privacy.
★Product has quality guarantee, easy to install and repair.
★Product is more than 300 yuan in value.
In the production process of TV promotion programs, psychological
conditions of customers should be intensively analyzed. Professional
techniques need to be applied, for example, describing common
phenomena in order to arouse public emotions; experts introduce
product background and technology terms; the effectiveness of the
functions illustrated by customers; repeat contact numbers
frequently; purchase methods and discount information are regularly
updated.
Sun&Sea focus on customer needs, by applying synergized marketing
strategy, Sun&Sea created an unique and professional TV promotion
program production method, has gained good reputation among
industries.
The Operations Management of Production of TV promotions for
products
★ Planning: producer/marketing consultant/enterprise rep/create
director/copywriter etc, make a proposal and finish the script.
★ Shooting: producer/director/photographer/actor/art
director/lighting/costume/makeup/property and other staff, involved
in the shooting process.
★ Post-production editing: 3-dimentional animation/2-dimentional
animation/documenting/digital editor/recorder/dub etc, provide the
final version of TV promotion film.
Our works
France “Delubi” Products Promotion
San-Qi-Tang” Products Promotion
“One piece of Cloud” Sanitary Towel Promotion
“Sanjing” Hair dye products Promotion
“Liuhe” medicine capsule Promotion |
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